About Me

I've worked with numbers in a variety of fields, and entered the world of web analytics a few years back. In this world I saw these numbers come alive, with the opportunity to influence and improve people's internet experience. I've had the opportunity to do this now for a few companies, doing some fun things with models (the statistical kind), email campaigns and website personas amongst other things.

When not analysing websites, I like to invent new words with my daughter, read popular science books and discover new things.

Feel free to email me or follow me on Twitter. I'd love to hear your comments on this blog and any suggestions you may have.
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